Craft

Ideal for logos, headlines, and short bursts of text that require a modern, geometric look.

Avoid using for extensive paragraphs of text, as its geometric nature may hinder readability.

Pair with a humanist sans-serif or a classic serif for contrast.

Ensure sufficient letter spacing for better legibility, especially at smaller sizes.

Use sparingly to maintain its impact and avoid visual clutter.

Consider using it in combination with photographic or illustrative elements.

Best for projects where clean, simple forms are key.