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Display fonts are designed to grab attention and make a statement, prioritizing aesthetics and visual impact over readability at small sizes. They are often characterized by unique shapes, intricate details, or bold weights and are primarily used for headings, logos, and other prominent design elements.

Sans-serif fonts are characterized by the absence of serifs, the small decorative strokes at the end of letterforms. They offer a clean and modern aesthetic, often favored for digital displays, headings, and body text where clarity and readability are paramount.

Serif fonts are characterized by small decorative strokes, called serifs, at the ends of letterforms. They convey a sense of tradition, authority, and elegance, and are often used for body text in print due to their readability.

Decorative fonts are designed primarily for visual appeal rather than readability at length. They often feature unique and expressive letterforms, incorporating ornamentation, unusual shapes, and artistic elements to create a distinctive aesthetic, making them ideal for short-form designs.

Script fonts are characterized by their flowing, handwritten style, often resembling cursive lettering. They evoke elegance and personality, making them suitable for designs where a touch of personal expression or artistry is desired.

Bold fonts are characterized by heavier strokes and increased weight, making them stand out prominently. They are designed to command attention, create emphasis, and improve readability, especially in headings, titles, and areas requiring visual impact.