Serif fonts are characterized by small decorative strokes, called serifs, at the ends of letterforms. They convey a sense of tradition, authority, and elegance, and are often used for body text in print due to their readability.
Perfect For
Books and long-form articlesNewspapers and magazinesFormal documents and legal contractsAcademic papers and research journalsCorporate reports and financial statementsInvitations and announcementsLogos for established and traditional brands